FEMINISATION OF MENS FASHION: NAIL POLISH
This is my favourite of the Feminine staples that are moving into mens fashion. I’m not seeing a lot of men with this as it can be quite challenging to all and sundry. I feel quite strongly that this is going to be big soon.
I first noticed men wearing nailpolish in the early 90’s when I saw a fashion brand (no idea who it was) advertising in a Top40 Magazine with some early style emo boy with Eyeliner and Nail polish, they called it something manly/emo like “Bruised Tar”
It looked awesome! But as a 13 year old kid I was not about to test that on myself at a boys school.
I remembered this a few months ago and started a look out for a colour that was clearly nail polish but wasn’t outlandish. I found a brand (whose name I cant remember) and chose a colour called “triple putty” Its got that bruised look, so it can almost be worn without being noticeable, until someone asks if you have smashed your finger in a door.
My trick for this is to not make the polish too neat. The advert right here makes me hate nail polish on men. Its too neat, too pretty and too demure. If you’re going to sell this concept you need to move gently. He might as well be wearing lingerie, not many men will go for this:
This is what I do to make it a little more messy:
When you pull the brush out the bottle I wipe (using the bottle) a bit of the polish off the brush so that the layer is going to be thin and see through. I also find it’s easier to handle if you have less polish.
Push the brush against the nail so that it flairs and push it right to the base of the nail (near the cuticle) then brush outwards to the end of the nail.
Do not brush over the same area twice if you can help it, it smudges and is extremely frustrating. If you have a thick layer be careful how you hold your hand as it might pool on one area of your nail.
So … my favourite trick to make it a bit messy is this. Take a cotton ball (it MUST be a cotton ball. Cotton pads, rolled up toilet paper, etc do not work!) drop some nail polish remover onto it. Make sure your polish is dry, rest your finger over a surface and gently buff the ends of the nails so that the tips fray and wear away. Another easier though less impressive option is to just scrape your nail tips over a rough surface.
worn out, messy.